Joykush & Kiraz by Maiora Parfum (2025): New Unisex Fragrances, Reviews & Brand Insights

Key Points

• Research suggests MAIORA launched Joykush and Kiraz in June 2025, both unisex fragrances by Antonio Gigli.
• It seems likely that Joykush is fresh, spicy, and floral, while Kiraz is creamy, fruity, and gourmand.
• The evidence leans toward positive reception, with Kiraz (2021 version) rated 4.48/5, though Joykush has no reviews yet.
• There is controversy around Kiraz’s launch year, with some sources listing 2021, but 2025 confirmed as new.

Overview

MAIORA, an Italian niche fragrance brand, introduced two new scents in June 2025: Joykush and Kiraz. Both are crafted by Antonio Gigli, offering unique profiles for fragrance enthusiasts.

Fragrance Details

• Joykush: A vibrant, unisex scent with citrus, spice, and floral notes, blending freshness with woody calm.
• Kiraz: A creamy, fruity-gourmand fragrance, combining almond, nectarine, and vanilla for an elegant, comforting vibe.

Availability

Both fragrances are available on the official MAIORA website, with prices starting at €110.00 for 30ml.

Survey Note: Detailed Analysis of MAIORA's New Fragrances, Joykush and Kiraz, Launched in June 2025

This section provides an in-depth exploration of MAIORA's two new fragrances, Joykush and Kiraz, launched in June 2025, based on the provided description by Sandra Raičević Petrović and supplemented by online research as of June 28, 2025. The analysis covers the fragrance profiles, perfumer, launch details, notes, user reception, and market presence, aiming to offer a comprehensive overview for perfume enthusiasts.

Background and Launch

MAIORA Parfum, an Italian niche fragrance brand founded in 2017 by Antonio Gigli, is known for its high-quality, long-lasting fragrances, each containing over 42% essential oils. The brand announced two new additions to its collection, Joykush and Kiraz, in June 2025, as reported in fragrance news on Fragrantica. Both fragrances were composed by Antonio Gigli, reinforcing the brand's commitment to authenticity and excellence. The launch aligns with MAIORA's reputation for creating unique sensory experiences, with a total of 24 fragrances in its repertoire, the newest being from 2025.

Fragrance Profiles and Notes

The review provides detailed descriptions of both fragrances, which are verified through Fragrantica listings. Below is a table summarizing their key characteristics:

• Joykush: Described as an olfactory trip of contrasts and sensual delight, it opens with a zesty burst of citrus (lemon, grapefruit, mandarin) sharpened by rhubarb and a green, narcotic hint of cannabis. Aromatic basil, clary sage, and honeyed saffron add depth, while dewy peony and pink pepper lend a fresh, floral sparkle. The heart reveals a lush tapestry of cannabis accord, jasmine, violet leaves, and peach blossom, spiced with clove and cardamom, and grounded by patchouli and geranium. The dry-down melts into creamy sandalwood and cedarwood, softened by a lemon cream accord and refined oakmoss, creating an addictive fusion of green freshness, floral spice, and woody serenity.
• Kiraz: Opens with a creamy, fruity blend of almond milk and sunlit nectarine, softened by heliotrope and a touch of star anise. The heart features almond blossom, jasmine, and Bulgarian rose, melting into smooth vanilla, creating a floral-gourmand harmony. The base unfolds with warm tones of sandalwood, tolu balsam, and amberwood, leaving a velvety, addictive trail, described as comforting yet elegant, where tender gourmand notes meet floral grace and creamy woods.

Launch Year Controversy

There is some controversy around Kiraz’s launch year. While the news article and Fragrantica listing for Kiraz (2025 version) confirm a June 2025 launch, there is a previous listing for Kiraz Extrait de Parfum launched in 2021, with identical notes. This suggests that Kiraz might be a re-release or a new concentration, but the 2025 launch is confirmed as new, aligning with the user's query. The Polish version of Fragrantica lists Kiraz as a 2025 release, supporting the notion of a new version.

User Reception and Reviews

• Joykush: As of June 28, 2025, there are no user reviews available for Joykush on Fragrantica, which is expected given its recent launch. However, the detailed description suggests it appeals to those seeking a fresh, spicy, and floral scent with woody depth, potentially attracting a broad audience.
• Kiraz: For the 2021 version, which shares the same notes, Kiraz has a rating of 4.48 out of 5 based on 31 votes on Fragrantica. User reviews include:
  • TheRaven: Described it as having a hint of almondy and sugary notes like almond milk, with a clean, talcum-like, slightly pungent smell, suitable for warm weather and daytime, considering buying 30ml.
  • BeppeFolino: Praised it as a very good fragrance with floral scents, fresh and suitable for all occasions, starting slightly acidic with rose, settling on almond sweetness, slightly talcum-like and earthy due to musky/woody notes, with good persistence and excellent value for money, recommended for genre lovers.

Given the notes are identical, these reviews likely apply to the 2025 version, suggesting positive reception for its creamy, gourmand profile.

Market Presence and Availability

Both Joykush and Kiraz are available for purchase on the official MAIORA Parfum website , with options for 30ml and 100ml sizes. Pricing for 30ml is listed at €110.00, reflecting the brand's niche positioning. The website also offers discovery kits, allowing users to sample fragrances before purchasing, enhancing accessibility. Other retailers like Perfumeria Laura also list MAIORA fragrances, indicating international availability.

Comparative Analysis and Niche Appeal

Joykush fits into the fresh-spicy-floral category, appealing to those who enjoy contrasts and dynamic scents, potentially competing with fragrances like Creed's Virgin Island Water for its citrus and floral balance, but with a unique cannabis twist. Kiraz aligns with the gourmand-floral trend, reminiscent of scents like Amouage's Honour Woman for its creamy, almond-vanilla base, offering a comforting yet elegant option. Both reflect MAIORA's commitment to high-quality, long-lasting fragrances, with over 42% essential oils, ensuring intensity and persistence.

Conclusion

MAIORA's launch of Joykush and Kiraz in June 2025 introduces two unisex fragrances crafted by Antonio Gigli, offering fresh, spicy-floral (Joykush) and creamy, fruity-gourmand (Kiraz) profiles. Available on Maiora Parfum Official Website starting at €110.00 for 30ml, both have potential for positive reception, with Kiraz's 2021 version rated 4.48/5. The controversy around Kiraz’s launch year highlights the complexity of tracking re-releases, but the 2025 launch is confirmed, making these fragrances compelling choices for niche perfume enthusiasts.

Key Citations

• Joykush Maiora Parfum perfume - a new fragrance for women and men 2025
• Kiraz Maiora Parfum perfumy - to nowe perfumy dla kobiet i mężczyzn 2025
• MAIORA Lança Kiraz e Joykush ~ Novas fragrâncias ~ Fragrantica
• Maiora Parfum Perfumes And Colognes
• Maiora Parfum Official Website