Discover Etirshah Perfumes: Azeri Light, Pheromon & Azerbaijan Forest Fragrances on Fragrantica

Key Points

• Etirshah is a niche perfumery from Azerbaijan with six fragrances: Phirni, Pheromon, Meyseri, Keklikotu, Azerbaijan Forest, and Azeri Light.
• The fragrances reflect Azerbaijani culture and are designed to appeal globally, with positive reviews highlighting cultural richness.
• Research suggests Azerbaijan Forest and Azeri Light are standout scents, while Phirni is recommended for cozy, gourmand preferences.
• The brand remains active as of 2025, with fragrances listed on Fragrantica and its website.

Overview

Etirshah offers a unique perspective on perfumery, blending Azerbaijani cultural elements with global appeal. The review by Igor Masyukov, provided in the query, details six fragrances, each with distinct characteristics. This section will explore their profiles and current status.

Fragrance Highlights

• Azerbaijan Forest and Azeri Light are noted for their bold, culturally rich profiles, with Azeri Light drawing inspiration from Azerbaijani crude oil and Zoroastrian symbolism.
• Phirni is a warm, gourmand scent inspired by a Central Asian dessert, ideal for those seeking cozy, edible notes.
• Other fragrances like Pheromon (clean, musky) and Keklikotu (herbal, chypre) also cater to diverse preferences, though less highlighted in reviews.

Current Status

As of June 2025, Etirshah is active, with its fragrances available on its website and listed on Fragrantica. However, reviews on Fragrantica are limited, suggesting a niche but growing presence.

Survey Note: Detailed Analysis of Etirshah Perfumery

This section provides an in-depth exploration of Etirshah, a niche perfumery from Azerbaijan, based on the provided review by Igor Masyukov and supplemented by additional research. The analysis covers the brand's background, fragrance profiles, and current market presence, aiming to offer a comprehensive overview for perfume enthusiasts.

Background and Cultural Context

Etirshah is described as a local perfume house that encapsulates Azerbaijani culture, traditions, and culinary specialties in its creations. The review draws an analogy to artists using similar colors but creating unique paintings, highlighting how local brands offer a distinct perspective in the global fragrance industry. This cultural integration is evident in fragrances like Azeri Light, which draws inspiration from Azerbaijani crude oil and Zoroastrian symbolism, reflecting the region's historical and spiritual heritage.

The brand's approach aligns with other niche perfumeries from the Middle East, such as certain Omani brands, which incorporate national identity while remaining universally appealing. Etirshah's fragrances, launched between 2019 and 2023, were crafted in collaboration with perfumers including Hüseyin Erdoğmuş, CPL Aromas, Murad Mesud, Jalal Malikov, Christian Provenzano, and Kevin Mathys, ensuring a blend of local and international expertise.

Fragrance Profiles and Review Insights

The review details six fragrances, each housed in distinct bottles (frosted, rubberized-feel for delicate scents; brown for vibrant ones; dark for bold compositions). Below is a table summarizing their key characteristics based on the review:

• Phirni is highlighted as a delightful, edible scent, ideal for those seeking warmth, with a milky, spiced profile that delights wearers.
• Pheromon offers a universal "clean" appeal, suitable for transparent composition lovers, with a contemporary structure.
• Meyseri and Keklikotu are recommended for sampling, with Meyseri leaning fruity and Keklikotu offering a sophisticated herbal twist, replacing typical fruity notes with thyme and other herbs.
• Azerbaijan Forest, in a mesmerizing dark green bottle, is praised for its woody, piney freshness, appealing to fans of vintage green scents, with cashmeran providing a damp, coastal vibe.
• Azeri Light stands out as the most conceptually rich, named after Azeri Light crude oil and tied to Zoroastrian fire symbolism, with a fougère-leathery profile and a petrol edge, reminiscent of rare scents like Santa Maria Novella’s Nostalgia and Marescialla.

The reviewer recommends starting with Azerbaijan Forest and Azeri Light for those curious about Azerbaijani perfumery, noting their cultural nuance and niche appeal, while Phirni is suggested for those after a cozy, delicious scent.

Market Presence and Availability

As of June 28, 2025, Etirshah remains an active brand, with its fragrances listed on Fragrantica and available via its official website. The website, primarily in Azerbaijani, indicates ongoing operations, with mentions of mobile app availability and collaborations, such as a visit to EPS Perfume Factory in Turkey.

However, the fragrances have limited reviews on Fragrantica, with Azerbaijan Forest having one review ("Missing the white phosphorus note in here," possibly humorous) and a rating of 3.00 out of 5, while Azeri Light and others have no ratings or reviews. This suggests that Etirshah is still a niche player, with a small but potentially growing presence in the global perfume community.

Searches for additional reviews on platforms like X (formerly Twitter) yielded no results, indicating limited social media buzz. This aligns with the brand's niche status, likely more discussed in specialized perfume forums or local contexts, given its Azerbaijani origin.

Comparative Analysis and Niche Appeal

Etirshah's approach mirrors other Middle Eastern niche brands, such as those from Oman, by incorporating local elements (e.g., herbs in Keklikotu, oil symbolism in Azeri Light) while ensuring wearability for international audiences. The review notes similarities to global scents like Hermès’ Ambre Narguilé, Molecule 02, and Santa Maria Novella’s offerings, positioning Etirshah as a bridge between local tradition and global trends.

The lack of extensive reviews may reflect the brand's newer status (earliest edition 2019) and niche market, but the detailed review provided suggests a promising reception among enthusiasts. For those tired of conventional themes, Azeri Light’s conceptual depth and Azerbaijan Forest’s nostalgic fougère profile offer unique exploration points.

Conclusion

Etirshah’s fragrances, as detailed in the review, offer a culturally rich and globally appealing niche experience, with Azerbaijan Forest, Azeri Light, and Phirni standing out for their distinct profiles. The brand remains active in 2025, with limited but positive reviews, suggesting potential for growth among perfume aficionados seeking unique, local-inspired scents.

Key Citations

• Etirshah Perfumes And Colognes on Fragrantica
• Azeri Light Etirshah cologne on Fragrantica
• Pheromon Etirshah perfume on Fragrantica
• Azerbaijan Forest Etirshah cologne on Fragrantica
• Ətirşah Parfüm Official Website